Customer value: A new kind of cost management

✍ Scribed by C.J. Mcnair; Lidija Polutnik; Riccardo Silvi

• Book ID: 102299114
• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 202 KB
• Volume: 12
• Category: Article
• ISSN: 1044-8136
• DOI: 10.1002/jcaf.3

✦ Synopsis

Abstract

Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management. © 2001 John Wiley & Sons, Inc.