✦ LIBER ✦

The role of social network websites in the consumer–brand relationship

✍ Scribed by Park, Hyejune; Kim, Youn-Kyung

Book ID: 121745739
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 346 KB
Volume: 21
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2014.03.011

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The role of brand love in consumer‐brand

The role of brand love in consumer‐brand relationships

✍ Albert, Noel; Merunka, Dwight 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 161 KB

The role of consumer–brand identificatio

The role of consumer–brand identification in building brand relationships

✍ Urška Tuškej; Urša Golob; Klement Podnar 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 373 KB

The role of emotional aspects in younger

The role of emotional aspects in younger consumer‐brand relationships

✍ Hwang, Jiyoung; Kandampully, Jay 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 213 KB

The differential roles of brand credibil

The differential roles of brand credibility and brand prestige in consumer brand choice

✍ Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is

The role of brand image congruity in Chi

The role of brand image congruity in Chinese consumers' brand preference

✍ Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 128 KB

The Role of Online Social Network Travel

The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers

✍ Khaldoon ‘Khal’ Nusair; Anil Bilgihan; Fevzi Okumus 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 201 KB