𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The role of emotional aspects in younger consumer‐brand relationships

✍ Scribed by Hwang, Jiyoung; Kandampully, Jay


Book ID
121252308
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
213 KB
Volume
21
Category
Article
ISSN
1061-0421

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The differential roles of brand credibil
✍ Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is