✦ LIBER ✦

The role of brand image congruity in Chinese consumers' brand preference

✍ Scribed by Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin

Book ID: 121833777
Publisher: Emerald Group Publishing Limited
Year: 2012
Tongue: English
Weight: 128 KB
Volume: 21
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610421211203088

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