𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The role of brand love in consumer‐brand relationships

✍ Scribed by Albert, Noel; Merunka, Dwight

Book ID
121793930
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
161 KB
Volume
30
Category
Article
ISSN
0736-3761

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## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is