✦ LIBER ✦
Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts
✍ Scribed by Rami Paasovaara; Harri T. Luomala; Terhi Pohjanheimo; Mari Sandell
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 215 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.356
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