✦ LIBER ✦

The role of consumer research in the brand design process

✍ Scribed by Recker, John ;Kathman, Jerry

Book ID: 118100178
Publisher: Wiley (Blackwell Publishing)
Year: 2010
Weight: 559 KB
Volume: 12
Category: Article
ISSN: 1045-7194
DOI: 10.1111/j.1948-7169.2001.tb00556.x

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