𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and persuasion

✍ Scribed by Jan Van den Bulck

Book ID
109011370
Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
38 KB
Volume
55
Category
Article
ISSN
0021-9916

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Psychology of Entertainment Media: Blurr
Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion
✍ L.J. Shrum πŸ“‚ Library πŸ“… 2003 πŸ› Psychology Press 🌐 English βš– 5 MB

Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric messages and their impact on attitudes and behavior. In introducing 18 papers based on the 2002 Annual Advertising and Consumer Psychology Conference. Shrum (marketing, U. of Texas-San