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Entertainment—Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion

✍ Scribed by Michael D. Slater; Donna Rouner

Book ID
111088723
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
95 KB
Volume
12
Category
Article
ISSN
1050-3293

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## Abstract In research examining the elaboration likelihood model (ELM), __argument quality__ has generally been treated as an expedient methodological tool rather than a conceptually meaningful construct. Differences between __strong__ and __weak__ arguments have typically been cast in terms of p