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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion: L.J. Shrum (Ed.), Lawrence Erlbaum Associates, Mahwah, NJ, 2004, 360 pp.

✍ Scribed by Chris Caldiero

Book ID: 113870423
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 14 KB
Volume: 30
Category: Article
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2004.02.010

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Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric messages and their impact on attitudes and behavior. In introducing 18 papers based on the 2002 Annual Advertising and Consumer Psychology Conference. Shrum (marketing, U. of Texas-San