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The Use of Media Entertainment and Emotional Gratification

✍ Scribed by Anne Bartsch; Reinhold Viehoff

Book ID: 113885690
Publisher: Elsevier
Year: 2010
Tongue: English
Weight: 116 KB
Volume: 5
Category: Article
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2010.07.444

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## Purpose This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a bette