๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Are News Media Substitutes? Gratifications, Contents, and Uses

โœ Scribed by van der Wurff, Richard


Book ID
120197161
Publisher
Lawrence Erlbaum Associates, Inc.
Year
2011
Tongue
English
Weight
244 KB
Volume
24
Category
Article
ISSN
0899-7764

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## Purpose This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a bette