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Why people use social media: a uses and gratifications approach

โœ Scribed by Whiting, Anita; Williams, David


Book ID
125468565
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
63 KB
Volume
16
Category
Article
ISSN
1352-2752

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Why people use social media: a uses and
โœ Whiting, Anita; Williams, David ๐Ÿ“‚ Article ๐Ÿ“… 2013 ๐Ÿ› Emerald Group Publishing Limited ๐ŸŒ English โš– 63 KB

## Purpose This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a bette