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Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging

โœ Scribed by Quan-Haase, Anabel (author);Young, Alyson L. (author)

Book ID
118023361
Publisher
SAGE Publications
Year
2010
Tongue
English
Weight
257 KB
Volume
30
Category
Article
ISSN
0270-4676

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Why people use social media: a uses and gratifications approach
โœ Whiting, Anita; Williams, David ๐Ÿ“‚ Article ๐Ÿ“… 2013 ๐Ÿ› Emerald Group Publishing Limited ๐ŸŒ English โš– 63 KB

## Purpose This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a bette