๐”– Bobbio Scriptorium
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Predicting exposure to and liking of media violence: a uses and gratifications approach

โœ Scribed by Greene, Kathryn; Krcmar, Marina


Book ID
115504178
Publisher
Taylor and Francis Group
Year
2005
Tongue
English
Weight
133 KB
Volume
56
Category
Article
ISSN
1051-0974

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## Purpose This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a bette