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The New Logic of Truly Efficient Retail Promotions

✍ Scribed by Andreas Breiter; Arnd Huchzermeier

Book ID
107613824
Publisher
Springer-Verlag
Year
2010
Tongue
English
Weight
826 KB
Volume
9
Category
Article
ISSN
1864-5739

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This paper identifies facets of a change-oriented paradigm: logic of contradiction for the purpose of exploring its possible linkages to creativity in organizations. While the 'fit' viewpoint in the creativity literature has its theoretical underpinnings in formal logic (Ford & Backoff, 1988), the l