Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market

✍ Scribed by Dirk Van den Poel; Jan De Schamphelaere; Geert Wets

• Book ID: 108127630
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 155 KB
• Volume: 27
• Category: Article
• ISSN: 0957-4174
• DOI: 10.1016/j.eswa.2003.12.003