𝔖 Bobbio Scriptorium
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The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

✍ Scribed by Herrmann, Andreas; Xia, Lan; Monroe, Kent B.; Huber, Frank


Book ID
111953540
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
339 KB
Volume
16
Category
Article
ISSN
1061-0421

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process