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The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran

✍ Scribed by Jalilvand, Mohammad Reza (author);Samiei, Neda (author)


Book ID
120208786
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
164 KB
Volume
30
Category
Article
ISSN
0263-4503

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