The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

✍ Scribed by Hudson, Simon; Roth, Martin S.; Madden, Thomas J.; Hudson, Rupert

• Book ID: 127312878
• Publisher: Elsevier Science
• Year: 2015
• Tongue: English
• Weight: 974 KB
• Volume: 47
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/j.tourman.2014.09.001