Cognitive style and consumer innovativeness: An empirical test of Kirton's adaption-innovation theory in the context of food purchasing

✍ Scribed by Pumplün, S.

• Book ID: 122193316
• Publisher: John Wiley and Sons
• Year: 1987
• Tongue: English
• Weight: 250 KB
• Volume: 4
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(87)90018-X