This research explored the effects of two personality variables, the need for cognition and trait anxiety, on consumers' price acceptability. The study used 124 subjects to determine support for the predicted relationships between the two personality variables and price acceptability. The results sh
The effects of emotion and need for cognition on consumer choice involving risk
β Scribed by Chien-Huang Lin; HsiuJu Rebecca Yen; Shin-Chieh Chuang
- Publisher
- Springer US
- Year
- 2006
- Tongue
- English
- Weight
- 247 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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