Intention-behaviour consistency: Effects of consideration set size, involvement and need for cognition

When will larger-sized female models in

When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

✍ Joann Peck; Barbara Loken 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 96 KB 👁 1 views

## Abstract A variety of negative consequences for girls and women have been associated with women's and men's viewing unrealistic portrayals of women in advertising. However, research on the positive consequences of presenting larger‐sized women in advertisements, and the conditions under which th