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The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion

✍ Scribed by Marc-André Reinhard; Matthias Messner

Publisher: John Wiley and Sons
Year: 2009
Tongue: English
Weight: 121 KB
Volume: 8
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.282

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