This research explored the effects of two personality variables, the need for cognition and trait anxiety, on consumers' price acceptability. The study used 124 subjects to determine support for the predicted relationships between the two personality variables and price acceptability. The results sh
The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices
β Scribed by Hyeong Min Kim; Thomas Kramer
- Publisher
- Springer US
- Year
- 2006
- Tongue
- English
- Weight
- 198 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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