𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty

✍ Scribed by van den Brink, Douwe; Odekerken‐Schröder, Gaby; Pauwels, Pieter


Book ID
120809314
Publisher
Emerald Group Publishing Limited
Year
2006
Tongue
English
Weight
431 KB
Volume
23
Category
Article
ISSN
0736-3761

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