The effect of distribution channel diversification of foreign luxury fashion brands on consumers’ brand value and loyalty in the Korean market

✍ Scribed by Mijeong Kim; Sookhyun Kim; Yuri Lee

• Book ID: 116694986
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 302 KB
• Volume: 17
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2010.02.006