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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus

โœ Scribed by Subimal Chatterjee; Ashwin Vinod Malshe; Timothy B. Heath


Book ID
116618563
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
131 KB
Volume
63
Category
Article
ISSN
0148-2963

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