The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus

✍ Scribed by Subimal Chatterjee; Ashwin Vinod Malshe; Timothy B. Heath

• Book ID: 116618563
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 131 KB
• Volume: 63
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2009.09.003