✦ LIBER ✦
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus
✍ Scribed by Chung-Chau Chang; Bo-Chi Lin; Shin-Shin Chang
- Book ID
- 106454930
- Publisher
- Springer US
- Year
- 2010
- Tongue
- English
- Weight
- 159 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.