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Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy

✍ Scribed by Rubera, Gaia; Droge, Cornelia

Book ID: 120296747
Publisher: John Wiley and Sons
Year: 2013
Tongue: English
Weight: 373 KB
Volume: 30
Category: Article
ISSN: 0737-6782
DOI: 10.1111/jpim.12012

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