This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly
β¦ LIBER β¦
The effect of usage situation on Korean consumers' brand evaluation: The moderating role of self-monitoring
β Scribed by Yongjun Sung
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 129 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.344
No coin nor oath required. For personal study only.
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## Abstract Because staff management research in group home settings typically involves direct observation of staff performance, reactivity to being observed is a potential limitation in these studies. The current study evaluated the use of a tactile prompt, selfβmonitoring, and feedback to increas