## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate
β¦ LIBER β¦
The effect of employee behavior on brand personality impressions and brand attitudes
β Scribed by Daniel Wentzel
- Book ID
- 107496848
- Publisher
- Sage Publications
- Year
- 2009
- Tongue
- English
- Weight
- 284 KB
- Volume
- 37
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Effects of brand personality on brand tr
β
Yongjun Sung; Jooyoung Kim
π
Article
π
2010
π
John Wiley and Sons
π
English
β 128 KB
The effect of brand personality and bran
β
Chung K. Kim; Dongchul Han; Seung-Bae Park
π
Article
π
2001
π
John Wiley and Sons
π
English
β 92 KB
An Empirical Study of the Effect of Bran
β
William P. Putsis
π
Article
π
1997
π
Springer US
π
English
β 80 KB
The effects of 2-tier store brandsβ perc
β
Defeng Yang; Xinxin Wang
π
Article
π
2010
π
Higher Education Press and Springer
π
English
β 285 KB
Effects of consumer perceptions of brand
β
Hong-Youl Ha; Helen Perks
π
Article
π
2005
π
John Wiley and Sons
π
English
β 138 KB
π 2 views
Consumption situations and the effects o
β
Timothy R. Graeff
π
Article
π
1997
π
John Wiley and Sons
π
English
β 219 KB
π 2 views
This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly