An Empirical Study of the Effect of Brand Proliferation on Private Label – National Brand Pricing Behavior

✍ Scribed by William P. Putsis

• Book ID: 110253486
• Publisher: Springer US
• Year: 1997
• Tongue: English
• Weight: 80 KB
• Volume: 12
• Category: Article
• ISSN: 0889-938X
• DOI: 10.1023/a:1007704421589