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The Effect of Brand, Agent, and Price on Consumer Evaluation of Travel Services

✍ Scribed by Ainscough, Thomas L.


Book ID
127199736
Publisher
Haworth Press Inc
Year
2005
Tongue
English
Weight
639 KB
Volume
19
Category
Article
ISSN
1054-8408

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This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly