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The effect of advertisement choice, sex, and need for cognition on attention

✍ Scribed by Stephen C. Nettelhorst; Laura A. Brannon


Book ID
113531095
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
272 KB
Volume
28
Category
Article
ISSN
0747-5632

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The effect of need for cognition on sear
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## Abstract We examine in this paper how need for cognition (NFC), one of the personal characteristics, affects search performance in two aspects: effectiveness measured by precision and efficiency measured by search time. Forty participants were invited individually to an on‐campus usability labor