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Effects of age, need for cognition, and affective intensity on advertising effectiveness

✍ Scribed by Jane McKay-Nesbitt; Rajesh V. Manchanda; Malcolm C. Smith; Bruce A. Huhmann

Book ID
117982753
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
186 KB
Volume
64
Category
Article
ISSN
0148-2963

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