Content strategy is the webβs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategyβs roots, and quickly and expertly demonstrates not only how itβs done, but how you can do it
The Content of Strategy
β Scribed by Review by: Barton Wechsler
- Book ID
- 125262354
- Publisher
- John Wiley and Sons
- Year
- 1991
- Tongue
- English
- Weight
- 392 KB
- Volume
- 51
- Category
- Article
- ISSN
- 0033-3352
- DOI
- 10.2307/977119
No coin nor oath required. For personal study only.
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Content strategy is the webβs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategyβs roots, and quickly and expertly demonstrates not only how itβs done, but how you can do it wel
Content strategy is the webs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.
He has developed search, content and knowledge strategies for global organizations as well as underlying taxonomies for a diverse roster of Fortune 1000 companies. He is a popular speaker and workshop leader at conferences throughout North America, speaking on intranet design, knowledge management,