Content strategy is the webβs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategyβs roots, and quickly and expertly demonstrates not only how itβs done, but how you can do it
The Elements of Content Strategy
β Scribed by Kissane, Erin
- Book ID
- 106895985
- Publisher
- A Book Apart
- Year
- 2011
- Tongue
- English
- Weight
- 6 MB
- Category
- Fiction
- ISBN-13
- 9780984442560
No coin nor oath required. For personal study only.
β¦ Synopsis
Content strategy is the webβs hottest new thing. But where
did it come from? Why does it matter? And what does the content renaissance
mean for you? This brief guide explores content strategyβs roots, and
quickly and expertly demonstrates not only how itβs done, but how you can
do it well. A compelling read for both experienced content strategists and
those making the transition from other fields.
π SIMILAR VOLUMES
Content strategy is the webs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.