Content strategy: Introduction
β Scribed by Scott Abel; Seth Earley
- Book ID
- 101763847
- Publisher
- American Society for Information Science and Technology
- Year
- 2011
- Tongue
- English
- Weight
- 68 KB
- Volume
- 37
- Category
- Article
- ISSN
- 0095-4403
No coin nor oath required. For personal study only.
β¦ Synopsis
He has developed search, content and knowledge strategies for global organizations as well as underlying taxonomies for a diverse roster of Fortune 1000 companies. He is a popular speaker and workshop leader at conferences throughout North America, speaking on intranet design, knowledge management, content management systems and strategy, taxonomy development and other related topics and is a co-author of Practical Knowledge Management from the IBM Press.
π SIMILAR VOLUMES
Content strategy is the webβs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategyβs roots, and quickly and expertly demonstrates not only how itβs done, but how you can do it
Content strategy is the webβs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategyβs roots, and quickly and expertly demonstrates not only how itβs done, but how you can do it wel
Content strategy is the webs hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.