𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The brand image myth

✍ Scribed by Franklin B. Evans

Book ID
115807348
Publisher
Elsevier Science
Year
1961
Tongue
English
Weight
871 KB
Volume
4
Category
Article
ISSN
0007-6813

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## Abstract A survey as well as an experiment was conducted to study the effects of television brand placement on brand image. The studies showed that the integration of a brand into the editorial content of a program had a significant effect on brand image: As people watched more episodes, the bra