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Modeling the brand extensions' influence on brand image

✍ Scribed by Eva Martínez Salinas; José Miguel Pina Pérez

Book ID: 116618255
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 398 KB
Volume: 62
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2008.01.006

No coin nor oath required. For personal study only.

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