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Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success

✍ Scribed by Ernst, Holger; Hoyer, Wayne D.; Rübsaamen, Carsten


Book ID
120203907
Publisher
American Marketing Association
Year
2010
Tongue
English
Weight
221 KB
Volume
74
Category
Article
ISSN
0022-2429

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