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Improving internal communication between marketing and technology functions for successful new food product development

✍ Scribed by Jacobsen, Lina Fogt; Grunert, Klaus G.; Søndergaard, Helle Alsted; Steenbekkers, Bea; Dekker, Matthijs; Lähteenmäki, Liisa


Book ID
122567247
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
374 KB
Volume
37
Category
Article
ISSN
0924-2244

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