Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance

✍ Scribed by Eric M. Olson; Orville C. Walker Jr.; Robert W. Ruekert; Joseph M. Bonner

• Book ID: 117564066
• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 114 KB
• Volume: 18
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(01)00091-1