Role of brand globalness in consumer evaluation of new product branding strategy
โ Scribed by Punyatoya, Plavini; Sadh, Ashish; Mishra, Sushanta Kumar
- Book ID
- 124152988
- Publisher
- Palgrave Publishers Ltd.
- Year
- 2013
- Tongue
- English
- Weight
- 239 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1350-231X
No coin nor oath required. For personal study only.
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