✦ LIBER ✦
Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin
✍ Scribed by Petra Riefler
- Book ID
- 116568618
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 455 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0167-8116
No coin nor oath required. For personal study only.