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Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision

✍ Scribed by Zhao Hong; Li Yi


Book ID
113847023
Publisher
Elsevier
Year
2012
Tongue
English
Weight
319 KB
Volume
24
Category
Article
ISSN
1875-3892

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πŸ“œ SIMILAR VOLUMES


On the Measurement of Perceived Consumer
✍ William J. Havlena; Wayne S. DeSarbo πŸ“‚ Article πŸ“… 1991 πŸ› Decision Sciences Institute, Georgia State Univers 🌐 English βš– 799 KB
The perceived impact of risks on travel
✍ Rob Law πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 113 KB

## Abstract The recent phenomena of infectious diseases, natural disasters and terrorist attacks have imposed an unprecedented threat to the global tourism industry. This paper reports on a study that investigated the perceived probability of occurrence, magnitude of threat and efficacy of official