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An empirical study of the impact of consumer perceived risk on purchase likelihood: a modelling approach

✍ Scribed by Ruth M.W. Yeung; Joe Morris

Book ID: 111137817
Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 142 KB
Volume: 30
Category: Article
ISSN: 1470-6423
DOI: 10.1111/j.1470-6431.2006.00493.x

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