The Influence of Perceived Product Risk on Consumers’ e-Tailer Shopping Preference

When are moods most likely to influence

When are moods most likely to influence consumers' product preferences? The role of mood focus and perceived relevance of moods

✍ Katherine White; Cathy McFarland 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 284 KB

## Abstract This program of research examined the hypothesis that moods are most likely to be used as a source of information in making evaluations and choices when consumers both focus on their moods (i.e., acknowledge and pay attention to their feelings) and perceive that moods are a relevant sou