Because the Internet purchase of apparel is risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce perceived risk and create pleasurable shopping experiences. Toward this end, the effect of product pr
Influences on the perceived risk of purchasing online
β Scribed by Guilherme Pires; Dr John Stanton; Andrew Eckford
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 120 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.163
No coin nor oath required. For personal study only.
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